1. Examples of press coverage include: http://www.dailymail.co.uk/news/article-3941444/Divided-Britain-Gulf-haves-nots-widening-middle-income-families-held-warns-shocking-report.html; http://www.newstatesman.com/politics/uk/2017/03/anywheres-vs-somewheres-split-made-brexit-inevitable; http://www.telegraph.co.uk/news/0/brexiteers-vs-remainers-political-ding-dong/

2. http://www.ipsosglobaltrends.com/

3. https://www.ipsosglobaltrends.com/foreword/

4. Goodwin, “Why Britain voted to leave the EU”, in Understanding Society – Beyond Populism, Ipsos MORI, 2017 https://www.ipsos.com/sites/default/files/2017-06/ipsos-mori-understanding-society-beyond-populism.pdf

5. British Social Attitudes Survey 34, Nat Cen, 2017 http://www.bsa.natcen.ac.uk/media/39146/bsa34_civil-liberties_final.pdf

6. https://www.kingsfund.org.uk/publications/what-does-public-think-about-nhs

7. https://www.ipsos.com/ipsos-mori/en-uk/six-ten-prefer-be-british-any-country-earth

8. https://www.ipsosglobaltrends.com/

9. Bong gone! MPs clash as some return to mark Big Ben switch-off, Evening Standard, 21.8.17.

10. http://www.dailymail.co.uk/news/article-4588556/Brenda-Bristol-reacts-news-hung-parliament.html

11. David Cowling blogging for Ipsos MORI

12. https://www.ipsos.com/ipsos-mori/en-uk/shifting-ground-attitudes-towards-immigration-and-brexit

13. Ibid

14. http://www.pewglobal.org/2017/06/26/u-s-image-suffers-as-publics-around-world-question-trumps-leadership/

15. ‘Softening?’, The Economist, 22.7.17

16. http://www.wired.co.uk/article/new-emoji-exploding-head-unicode-10

17. Brexit wages squeeze: Will it ever end?, Evening Standard, 18.10.17

18. https://www.ipsos.com/sites/default/files/migrations/en-uk/files/Assets/Docs/Polls/ipsos-global-advisor-power-to-the-people-charts.pdf

19. https://www.ipsos.com/ipsos-mori/en-uk/six-ten-prefer-be-british-any-country-earth

20. Advertising Association/WARC Expenditure Report

21. http://www.bbc.co.uk/news/business-40638343

22. http://www.thedrum.com/news/2017/06/20/has-unilevers-ambition-eradicate-gender-stereotyping-its-own-ads-been-successful

23. https://seejane.org/research-informs-empowers/gender-bias-advertising/

24. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/613532/obes-phys-acti-diet-eng-2017-rep.pdf

25. https://www.gov.uk/government/publications/2010-to-2015-government-policy-obesity-and-healthy-eating/2010-to-2015-government-policy-obesity-and-healthy-eating

26. http://www.diabetes.co.uk/diabetes-prevalence.html

27. https://www.confectionerynews.com/Article/2017/03/08/Nestle-UK-to-cut-10-of-sugar-in-confectionery-range-by-2018

28. https://www.theguardian.com/society/2017/aug/25/is-sugar-really-as-addictive-as-cocaine-scientists-row-over-effect-on-body-and-brain

29. https://www.ipsosglobaltrends.com/

30. https://www.ipsosglobaltrends.com/

31. http://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/how-the-world-could-better-fight-obesity

32. http://nuffieldbioethics.org/report/public-health-2/policy-process-practice/

33. https://www.ipsos.com/ipsos-mori/en-uk/sugar-what-next

34. Ipsos MORI, MPs Survey, 100 MPs (50 Conservatives, 40 Labour, 6 SNP and 4 from other parties), 12 Sep-11 Oct 2016

35. Ipsos MORI conducted a survey for the Chartered Institute of Housing involving 2,195 adults aged 16-75 online. The survey was conducted between 9-13 June 2017. Data are weighted to the known population profile.

36. Ipsos MORI conducted a survey for London Councils involving 1,004 residents aged 18+ living in Greater London using Computer-Assisted Telephone Interviewing (CATI). Fieldwork took place between 14th September and 4th October 2017. Data are weighted to the known population profile.

37. https://www.ft.com/content/61c12868-b350-11e7-a398-73d59db9e399

38. Ipsos MORI’s Issues Index is conducted monthly and provides an overview of the key issues concerning the country. Ipsos MORI interviews a representative quota sample of c. 1,000 adults aged 18+ across Great Britain each month. The questions are spontaneous – i.e. respondents are not prompted with any answers. Data are weighted to match the profile of the population.

39. https://www.theguardian.com/society/2017/oct/22/housing-crisis-we-will-borrow-to-invest-in-new-homes-says-sajid-javid

40. Ipsos MORI conducted a survey for the Chartered Institute of Housing involving 2,195 adults aged 16-75 online. The survey was conducted between 9-13 June 2017. Data are weighted to the known population profile.

41. http://www.shelter.org.uk/livinghomestandard

42. Ipsos MORI conducted 1,997 interviews with GB adults aged 16+. Fieldwork took place between 24th October and 2nd November 2014. Data are weighted to match the profile of the population.

43. Ipsos MORI interviewed a sample of 504 adults aged 15+ living in Greater London. Fieldwork was undertaken face-to-face, in-home, between 29 January and 26 February 2016 on Ipsos MORI’s face-to-face omnibus (Capibus).

44. https://perils.ipsos.com/

45. https://www.warc.com/SubscriberContent/Article/The_radicalisation_of_Persil_How_prisoners_helped_restore_conviction_in_the_brand/111022

46. Ipsos MORI and The Trinity Mirror, 2017 When Trust Falls Down, https://www.ipsos.com/ipsos-mori/en-uk/when-trust-falls-down

47. Ipsos MORI and The Trinity Mirror, 2017 When Trust Falls Down, https://www.ipsos.com/ipsos-mori/en-uk/when-trust-falls-down

48. Ipsos MORI and The Trinity Mirror, 2017 When Trust Falls Down, https://www.ipsos.com/ipsos-mori/en-uk/when-trust-falls-down

49. Ipsos MORI and The Trinity Mirror, 2017 When Trust Falls Down, https://www.ipsos.com/ipsos-mori/en-uk/when-trust-falls-down

50. https://www.ipsosglobaltrends.com/

51. Ipsos MORI VR Study, April 2016. Base: 1,117, Age: 16-75, UK, Online

52. Ipsos Connect BBC VR In-home usage, ethnographic study, May-July 2017

53. Ipsos MORI RSC study, May 2017. Base: 90, Age: 16-85, UK

54. Ipsos MORI RSC study, May 2017. Base: 90, Age: 16-85, UK

55. The Virtual Reality Cinema by & Samhoud Media, Amsterdam

56. https://www.theguardian.com/lifeandstyle/2017/aug/11/why-we-fell-for-clean-eating

57. http://www.ipsosglobaltrends.com/

58. https://www.retailgazette.co.uk/blog/2017/10/john-lewiss-trends-report-reveals-unicorns-spiralizers/

59. http://www.telegraph.co.uk/food-and-drink/features/signs-that-we-are-definitely-at-peak-avocado/

60. Reproduced with permission from ‘The Future of Retirement – Healthy new beginnings’ published in 2016 by HSBC Holdings plc www.hsbc.com/-/media/hsbc-com/newsroomassets/2016/pdfs/the-desire-to-retire.pdf

61. http://visual.ons.gov.uk/how-has-life-expectancy-changed-over-time/

62. Reproduced with permission from ‘The Future of Retirement – Shifting sands, published in 2017 by HSBC Holdings plc www.hsbc.com/-/media/hsbc…/170426-the-future-of-retirement-shifting-sands.pdf

63. Reproduced with permission from ‘The Future of Retirement – Healthy new beginnings’, published in 2016 by HSBC Holdings plc www.hsbc.com/-/media/hsbc-com/newsroomassets/2016/pdfs/the-desire-to-retire.pdf

64. Reproduced with permission from ‘The Future of Retirement – Choices for later life, published in 2015 by HSBC Holdings plc www.hsbc.com/-/media/hsbc-com/newsroomassets/2015/…/global-report-artwork.pdf

65. Reproduced with permission from ‘The Future of Retirement – Healthy new beginnings’, published in 2016 by HSBC Holdings plc www.hsbc.com/-/media/hsbc-com/newsroomassets/2016/pdfs/the-desire-to-retire.pdf

66. Ipsos Connect and BBC, 3,007 online surveys between 25 August and 6 September 2017. This data consisted of 1,003 16-22 year olds, and 2,004 23-71 year olds (in nationally representative proportions).

67. Health and Social Care Information Centre (HSCIC), Smoking, Drinking and Drug Use Among Young People in England – 2014 http://digital.nhs.uk/catalogue/PUB17879

68. Ipsos Connect and BBC, 3,007 online surveys between 25 August and 6 September 2017. This data consisted of 1,003 16-22 year olds, and 2,004 23-71 year olds (in nationally representative proportions).

69. Ipsos Connect and BBC, 3,007 online surveys between 25 August and 6 September 2017. This data consisted of 1,003 16-22 year olds, and 2,004 23-71 year olds (in nationally representative proportions).

70. Ipsos Connect and BBC, 3,007 online surveys between 25 August and 6 September 2017. This data consisted of 1,003 16-22 year olds, and 2,004 23-71 year olds (in nationally representative proportions).

71. http://uk.businessinsider.com/the-rise-of-elon-musk-2016-7/#elon-musk-was-born-on-june-28th-1971-in-pretoria-south-africa-1

72. http://www.racfoundation.org/research/mobility/Intelligent-vehicles-a-public-attitude-survey

73. http://www.racfoundation.org/research/mobility/spaced-out-perspectives-on-parking

74. http://newsroom.aaa.com/2016/09/americans-spend-average-17600-minutes-driving-year/

75. https://www.ipsosglobaltrends.com/

76. https://royalsociety.org/~/media/policy/projects/machine-learning/digital-natives-16-10-2017.pdf

77. http://www.campaignlive.co.uk/article/ipa-touchpoints-uk-adults-media-consumption-9/1444664

78. https://www.ipsosglobaltrends.com/

79. https://www.ipsos.com/ipsos-mori/en-uk/britons-are-getting-worse-switching-work-when-holidaying

80. https://www.ipsosglobaltrends.com/

81. https://www.publishers.org.uk/resources/uk-market/

82. https://www.ipsosglobaltrends.com/

83. https://www.theguardian.com/technology/2017/oct/05/smartphone-addiction-silicon-valley-dystopia

84. https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/

85. https://www.ipsosglobaltrends.com/

86. https://www.theguardian.com/environment/2013/sep/19/fruit-vegetables-wasted-ugly-report

87. https://www.ipsosglobaltrends.com/

88. https://www.ipsosglobaltrends.com/

89. https://www.foodloop.net/en/

90. https://olioex.com/

91. https://www.ipsosglobaltrends.com/

92. Ipsos Opening Banking study, August 2017, adults 18+ with active accounts in UK, US, Brazil, Canada, Chile, China, France, Italy, Japan, Norway, Poland, Saudi Arabia, Switzerland, United Arab Emirates and South Korea (Chart)

93. https://www.ipsos.com/ipsos-mori/en-uk/brexit-seen-biggest-issue-facing-britain

94. https://www.ipsos.com/ipsos-mori/en-uk/shifting-ground-attitudes-towards-immigration-and-brexit

95. http://www.bbc.co.uk/news/uk-politics-39840503

96. https://www.ipsos.com/ipsos-mori/en-uk/most-think-theresa-may-will-not-achieve-her-target-cut-net-migration-tens-thousands

97. http://www.portmangroup.org.uk/research/infographics

98. https://www.ft.com/content/5b7fab74-47a2-11e7-8d27-59b4dd6296b8

99. https://www.ipsos.com/ipsos-mori/en-uk/six-ten-prefer-be-british-any-country-earth

100. https://www.ipsos.com/ipsos-mori/en-uk/millennial-myths-and-realities

101. https://www.morningadvertiser.co.uk/Article/2017/11/06/Underage-alcohol-sales-in-UK-pubs-hit-record-low

102. ONS, October 2016

103. http://www.britishsoftdrinks.com/write/MediaUploads/Publications/The_Economic_Impact_of_the_Soft_Drinks_Levy.pdf

104. https://www.marketingweek.com/2017/05/24/cawston-press-fizzy-drinks-relevant/

105. https://www.campaignlive.co.uk/article/seedlip-diageo-created-successful-booze-free-spirit/1435639

106. Exit poll: https://www.ipsos.com/ipsos-mori/en-uk/ipsos-mori-and-2017-general-election
Actual: http://www.bbc.co.uk/news/election/2017/results