1. Ipsos Global Trends 2017

2. https://www.ft.com/content/d57efdf6-ffad-11e9-be59-e49b2a136b8d

3. https://publications.parliament.uk/pa/cm201719/cmselect/cmsctech/1454/145403.htm

4. https://www.iata.org/pressroom/facts_figures/fact_sheets/Documents/fact-sheet-industry-facts.pdf

5. https://www.ipsos.com/ipsos-mori/en-uk/what-worries-world-june-2019

6. https://www.ipsos.com/ipsos-mori/en-uk/state-state-2019

7. https://www.ipsos.com/ipsos-mori/en-uk/brexit-remains-britons-top-concern-whilst-worry-over-environment-hits-its-highest-level-1990

8. https://www.ipsos.com/ipsos-mori/en-uk/british-attitudes-moral-and-social-issues-have-become-significantly-more-liberal-last-30-years

9. Ipsos MORI Veracity Index 2019

10. Anholt Nation Brands Index

11. https://www.who.int/emergencies/ten-threats-to-global-health-in-2019

12. Report of the SAGE working group on vaccine hesitancy, WHO, 2014

13. https://www.bbc.co.uk/news/uk-england-49831581

14. https://www.bbc.co.uk/news/health-49507253

15. https://www.bmj.com/content/364/bmj.l634

16. https://www.bbc.co.uk/news/uk-politics-49870387

17. https://www.cdc.gov/mmwr/volumes/68/wr/mm6841e1.htm#T1_down

18. https://bmcmedicine.biomedcentral.com/articles/10.1186/s12916-019-1318-5

19. https://journals.sagepub.com/doi/10.1177/1529100618760521

20. https://wellcome.ac.uk/reports/wellcome-global-monitor/2018/chapter-5-attitudes-vaccines

21. https://www.cancerresearchuk.org/about-us/cancer-news/press-release/2015-02-04-1-in-2-people-in-the-uk-will-get-cancer

22. Of males who earn £50k+ the median value – i.e. the middle value (so that is excludes outliers and those who have incredibly and unusual high values do not skew the data, which they can do on an average) have in savings held compared with women with the same criteria. Data is 12 months ending April 2019.

23. https://time.com/5652972/july-2019-hottest-month/

24. https://gca.org/global-commission-on-adaptation/report

25. https://www.ipcc.ch/reports/

26. https://www.theccc.org.uk/tackling-climate-change/reducing-carbon-emissions/how-the-uk-is-progressing/

27. https://www.documents.clientearth.org/wp-content/uploads/library/2018-08-20-clientearths-climate-snapshot-coll-en.pdf

28. http://orca.cf.ac.uk/94652/1/Cardiff_University_Plastic_Bag_Report_A4%20%28final%20proof%29.pdf

29. Les Binet and Peter Field: Effectiveness in Context & Media in Focus

30. Peter Field: The Crisis in Creative Effectiveness

31. https://www.ipsos.com/ipsos-mori/en-uk/international-womens-day-2019

32. https://academic.oup.com/sf/article/91/1/55/2235879

33. https://journals.sagepub.com/doi/10.1177/0192513X16676857

34. https://www.internationalwomensday.com/Theme

35. BARB Establishment Survey Q1 2014-2019. Note: Any SVOD is at least one of the following services:Netflix, Amazon Prime Video, NOW TV or Disney Life

36. Ipsos MORI Tech Tracker [Q3 2019] https://www.ipsos.com/ipsos-mori/en-uk/tech-tracker

37. IPA TouchPoints 2019

38. BARB Establishment Survey Q1 2014-2019

39. Ipsos MORI Tech Tracker [Q3 2019] https://www.ipsos.com/ipsos-mori/en-uk/tech-tracker

40. https://www.ipsos.com/ipsos-mori/en-uk/business-leaders-anxious-about-year-ahead-worried-about-no-deal-confident-their-ability-adapt-after

41. Research was carried out in the UK, Chile and Canada via online panel using nationally representative samples. The supermarket, mobile network, automotive and online retail sectors were studied. Due to sample availability, in Chile we looked only at supermarkets and mobile networks.

42. https://thinks.ipsos-mori.com/category/gen-z-beyond-binary/

43. https://resources.synthesio.com/social-media-usage.html

44. Ipsos Global Trends Survey 2017

45. Ipsos MORI Tech Tracker September 2019

46. Ipsos & World Economic Forum, October/November 2018

47. Ipsos & World Economic Forum, October/November 2018

48. Ipsos & World Economic Forum, October/November 2018

49. https://www.ons.gov.uk/peoplepopulationandcommunity/wellbeing/articles/measuringnationalwellbeing/qualityoflifeintheuk2018#well-being-for-all-ages

50. https://www.pewsocialtrends.org/2010/12/20/baby-boomers-approach-65-glumly/

51. https://ec.europa.eu/eurostat/cache/infographs/elderly/

52. Tetley, J., Lee, D., Nazroo, J., & Hinchliff, S. (2018). Let’s talk about sex – what do older men and women say about their sexual relations and sexual activities? A qualitative analysis of ELSA Wave 6 data. Ageing and Society, 38(3), 497-521. doi:10.1017/S0144686X16001203

53. https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2018

54. ipsosglobaltrends.com

55. https://www.ageuk.org.uk/latest-news/articles/2017/december/300000-more-pensioners-living-in-poverty/

56. https://innovateuk.blog.gov.uk/2016/07/19/spending-thekids-inheritance-what-it-means-for-uk-companies/

57. https://www.theguardian.com/money/2018/jul/25/uk-pensioners-income-growth-outstrips-wage-rises-ons-estimates

58. Ipsos: Global Advisor UK, February 2019

59. This old photo of rubbish in Hyde Park isn’t from a climate protest’, September 2019 (https://fullfact.org/online/photo-hyde-park-not-climate-strike/) (NB. photo sourced from an article in The Guardian: https://www.theguardian.com/environment/2019/sep/21/climate-strikes-hoax-photo-accusing-australian-protesters-of-leaving-rubbish-behind-goes-viral – but it has appeared widely across Facebook and the story picked up by many other news outlets)

60. ‘Tesco trials removing plastic from fruit and veg’, March 2019 (https://www.tescoplc.com/news/2019/tesco-trials-removing-plastic-from-fruit-and-veg/). ‘Waitrose & Partners unpacks a unique plan for future ways of shopping’, June 2019 (http://waitrose.pressarea.com/pressrelease/details/78/NEWS_13/11137)

61. Ipsos: UK omnibus, October 2019

62. https://www.aboutamazon.com/sustainability/packaging

63. ‘Environment Bill summer policy statement: July 2019’ (https://www.gov.uk/government/publications/draft-environment-principles-and-governance-bill-2018/environment-bill-summer-policy-statement-july-2019#a-new-direction-for-resources-and-waste-management)

64. https://www.gov.scot/news/deposit-return-scheme/

65. Ipsos: UK omnibus, October 2019

66. Ipsos: UK omnibus, October 2019

67. https://www.which.co.uk/news/2019/06/three-food-waste-facts-everyone-needs-to-know/

68. https://www.ipsos.com/ipsos-mori/en-uk/public-see-johnson-most-capable-pm-vs-corbyn-ipsos-mori-political-monitor-july-2019

69. https://www.ipsos.com/ipsos-mori/en-uk/8-in-10-dissatisfied-how-government-running-country

70. https://www.ipsos.com/ipsos-mori/en-uk/conservatives-strengthen-position-latest-ipsos-mori-political-monitor

71. https://www.ipsos.com/ipsos-mori/en-uk/8-in-10-dissatisfied-how-government-running-country

72. https://www.ipsos.com/ipsos-mori/en-uk/jeremy-corbyn-has-lowest-leadership-satisfaction-rating-any-opposition-leader-1977

73. https://www.ipsos.com/en-us/news-polls/reuters-ipsos-data-core-political-2019-10-23

74. Ipsos, Global Trends Survey (Qu: 331 and 332)

75. Ipsos, The pulse of autonomous driving (international user typology and an emotional landscape of autonomous driving)

76. Ipsos, Mobility into the future

77. https://elbil.no/english/norwegian-ev-policy/

78. KPMG, McKinsey & Co

79. https://www.ipsos.com/sites/default/files/ct/publication/documents/2019-01/19.01.54_shouldbrands_pov_v3_0.pdf

80. https://www.marketingweek.com/gillette-mcdonalds-coca-cola-5-things-that-mattered-this-week-and-why/

81. https://www.bbc.co.uk/news/business-49332640

82. https://ipa.co.uk/news/ipa-publishes-agency-census-2018

83. Age Does Not Define Us’, The Age of No Retirement (2018)

84. https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/802006/evidence_compendium_16may19.pdf

85. https://www.kcl.ac.uk/policy-institute/assets/climate-misperceptions.pdf. Perils of Perception, 1,084 online interviews with British public aged 16-75 August 2019. Sample split between questions to provide c540 interviews for this question.

86. Perils of Perception, 1,084 online interviews with British public aged 16-75 August 2019

87. The findings come from surveys conducted between August 24 – September 7, 2018 on the Ipsos Global Advisor platform using the Ipsos Online Panel system.

88. https://www.theguardian.com/environment/2019/aug/12/goldsmiths-bans-beef-from-university-cafes-to-tackle-climate-crisis

89. https://www.nfuonline.com/news/latest-news/nfu-in-the-media-goldsmiths-ban-on-beef/

90. https://science.sciencemag.org/content/360/6392/987

91. According to the Vegan Society, the Vegan trend quadrupled in the 5 years between 2012 and 2017, according to Google search. It now gets almost 3 times more interest than vegetarian and gluten free searches. https://www.vegansociety.com/news/media/statistics

92. https://www.mintel.com/press-centre/food-and-drink/veganuary-uk-overtakes-germany-as-worlds-leader-for-vegan-food-launches

93. https://impossiblefoods.com/

94. http://www.wrap.org.uk/cy/content/courtauld-2025-baseline-and-restated-household-food-waste-figures

95. https://www.fcrn.org.uk/fcrn-blogs/has-veganism-become-dirty-word

96. https://www.osce.org/projects/survey-on-the-well-being-and-safety-of-women

97. https://www.ipsos.com/ipsos-mori/en-uk/international-womens-day-global-misperceptions-equality-and-need-press-progress

98. Ipsos MORI Perils of Perception 2018

99. Study conducted by IFOP for the Foundation Jean Jaures and the FEPS, conducted online between April 11th and April 15th 2019 among a representative sample of 5,026 women aged 18 and over living in Italy, Spain, France, Germany, and the UK. Report available at: https://jean-jaures.org/nos-productions/deux-ans-apres-metoo-les-violences-sexistes-et-sexuelles-au-travail-en-europe

100. https://www.unison.org.uk/news/press-release/2019/06/health-staff-suffering-serious-sexual-harassment-work/

101. https://promundoglobal.org/wp-content/uploads/2018/01/Sexual-Harrassment-Brief-Final-To-Post.pdf

102. https://www.ipsos.com/ipsos-mori/en-uk/international-womens-day-2019

103. https://www.ncsc.gov.uk/

104. https://www.theguardian.com/environment/2019/oct/09/revealed-20-firms-third-carbon-emissions

105. https://fortune.com/longform/business-roundtable-ceos-corporations-purpose/?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosam&stream=top

106. Ipsos research on emotional engagement

107. https://thinks.ipsos-mori.com/millennial-myths-and-realities/

108. https://www.warc.com/content/paywall/article/warc-exclusive/pgs_pritchard_on_balancing_brand_purpose_and_business_growth/129184

109. https://www.warc.com/content/paywall/article/warc-exclusive/pgs_pritchard_on_balancing_brand_purpose_and_business_growth/129184

110. https://www.publicfinance.co.uk/news/2019/06/infrastructure-boost-expected-deliver-thousands-homes

111. https://www.ipsos.com/ipsos-mori/en-uk/public-give-housing-more-attention

112. https://www.ipsos.com/ipsos-mori/en-uk/state-nation-housing-and-infrastructure

113. https://www.ipsos.com/ipsos-mori/en-uk/design-influences-public-support-new-build-homes

114. The Global Infrastructure Index will be published in November/December 2019; at www.ipsos.com and giia.net The survey defined infrastructure as follows; “Again by infrastructure, we mean things we rely on like road, rail and air networks, utilities such as energy and water, and broadband and other communications”. We defined local area: “By local area we mean the area within 15-20 minutes’ walk from where you live.”

115. World Economic Forum, The Global Competitiveness Report 2019

116. Ipsos MORI The Perennials: The future of ageing, p. 16

117. Ipsos MORI The Perennials: The future of ageing, p. 103 [and/or cite original reference 145 – David Knight, ‘Pensioner Income and Expenditure’, Pension Trends, David Knight ed. (2012)]

118. Ipsos MORI The Perennials: The future of ageing, p. 105

119. Ipsos MORI Tech Tracker, Q3 2019

120. Ipsos MORI online Omnibus survey, August 2019 – https://www.ipsos.com/ipsos-mori/en-uk/introducing-pensions-dashboard-would-make-life-easier

121. Gender Pension Gap report, The People’s Pension – https://thepeoplespension.co.uk/info/wp-content/uploads/sites/3/2019/05/Gender-pension-gap-report_2019.pdf

122. https://www.fca.org.uk/publication/research/financial-lives-survey-2017.pdf#page=22

123. https://www.dementiastatistics.org/statistics/prevalence-projections-in-the-uk/

124. https://www.ipsos.com/ipsos-mori/en-uk/state-state-2019

125. https://www.ipsos.com/ipsos-mori/en-uk/most-britons-would-have-no-concerns-about-royal-same-sex-marriage

126. https://www.ipsos.com/ipsos-mori/en-uk/global-study-nativist-populist-broken-society-britain

127. https://www.ipsos.com/ipsos-mori/en-uk/bbc-global-survey-world-divided

128. Ibid

129. https://www.ipsos.com/ipsos-mori/en-uk/what-worries-world-june-2019

130. https://www.ipsos.com/ipsos-mori/en-uk/8-in-10-dissatisfied-how-government-running-country

131. https://www.ipsos.com/ipsos-mori/en-uk/britons-are-more-positive-negative-about-immigrations-impact-britain

132. https://www.ipsos.com/ipsos-mori/en-uk/bbc-global-survey-world-divided

133. https://www.ipsos.com/ipsos-mori/en-uk/fake-news-filter-bubbles-and-post-truth-are-other-peoples-problems

 

Image references

Cover:

Donald Trump: https://en.wikipedia.org/wiki/Donald_Trump_sexual_misconduct_allegations#/media/File:Donald_Trump_August_19,_2015_(cropped).jpg

Boris Johnson: https://en.wikipedia.org/wiki/Boris_Johnson#/media/File:Boris_Johnson_official_portrait_(cropped).jpg

Jeremy Corbyn: https://en.wikipedia.org/wiki/Jeremy_Corbyn#/media/File:Jeremy_Corbyn_closeup.jpg

Nicola Sturgeon: https://en.wikipedia.org/wiki/Nicola_Sturgeon#/media/File:Nicola_Sturgeon_Official_HQ.jpg

Nigel Farage: https://en.wikipedia.org/wiki/Nigel_Farage#/media/File:Nigel_Farage_(45718080574)_(cropped).jpg

 

Articles:

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Page 112: https://en.wikipedia.org/wiki/Boris_Johnson#/media/File:Boris_Johnson_official_portrait_(cropped).jpg
https://en.wikipedia.org/wiki/Jeremy_Corbyn#/media/File:Jeremy_Corbyn_closeup.jpg

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https://en.wikipedia.org/wiki/British_royal_family#/media/File:The_British_royal_family_on_the_balcony_of_Buckingham_Palace.JPG

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