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The Ipsos MORI Almanac
Brand building in a crisis

Brand building in a crisis

Brand building in a crisis by Jon Harper Brands & Media How much have brands had to adapt in this crisis year? On the face of it, massively. Look more deeply though and our tracking has revealed that what was important before COVID-19 has remained important during...

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advertising behavioural science brand brexit britain business climate climate emergency coronavirus culture customer experience digital diversity economy emergency environment finance gender generations government green economy healthcare inclusion infrastructure innovation local government media mental health nhs packaging politics public services referendum retail scotland shopping society sustainability trends trust tv US vaccines women work
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