The future of shopping

The future of shopping

The future of shopping by James Llewellyn Brands & Media The rate of store closures in Britain doubled in 2020, with the department store Debenhams one of the latest casualties. With hand-sanitising, mask-wearing and signs asking you not to touch things, the...
The acceleration of media trends and behaviours

The acceleration of media trends and behaviours

The acceleration of media trends and behaviours by Elliot Whitehead Brands & Media A year of confinement drove us to spend more time in front of television and screens of all types. Some 63% of Britons say they are watching more TV and streaming services as a...
Pushing the envelope

Pushing the envelope

Pushing the envelope by Alex Baverstock Brands & Media The desire for sustainable packaging survives 2020 It’s fair to say that most marketers didn’t expect to be thinking about washable packaging in 2020, but just over one in five (22%) people in Britain now say...
Brand building in a crisis

Brand building in a crisis

Brand building in a crisis by Jon Harper Brands & Media How much have brands had to adapt in this crisis year? On the face of it, massively. Look more deeply though and our tracking has revealed that what was important before COVID-19 has remained important during...
Faking the headlines

Faking the headlines

Faking the headlines by Mark McGeoghegan Brands & Media Tackling fake news and disinformation It’s only fitting that the last days of the Trump presidency were marred by a constant stream of disinformation, premature declarations of victory and false accusations...