Posts byOliver Sweet

It’s the culture, stupid

When James Carville wrote ‘It’s the economy, stupid’ on the wall of Bill Clinton’s campaign HQ in 1992, he distilled every election campaign ever into one memorable phrase. And it makes sense, because every US President that has won the election has also won the economic argument – that is that they have the best…

We’re all biased now: behaviour change in 2014

The excitement of the World Cup this year had people irrationally hoping that a small, underperforming nation would surprise the world and receive the footballing crown. It’s the kind of logical fallacy to which every football fan falls victim, and it is one of the rules of the beautiful game that means we keep supporting…