Posts byOliver Sweet

Beyond the rainbow

For most brands, summer 2018 created opportunities related to glorious sunshine, but the more observant will also have noticed a proliferation of rainbows. The Pride in London parade had record corporate sponsorship, and lots of brands used the LGBT rainbow in their marketing. Britvic flew the rainbow flag at its HQ in Hatfield to show…

It’s the culture, stupid

When James Carville wrote ‘It’s the economy, stupid’ on the wall of Bill Clinton’s campaign HQ in 1992, he distilled every election campaign ever into one memorable phrase. And it makes sense, because every US President that has won the election has also won the economic argument – that is that they have the best…

We’re all biased now: behaviour change in 2014

The excitement of the World Cup this year had people irrationally hoping that a small, underperforming nation would surprise the world and receive the footballing crown. It’s the kind of logical fallacy to which every football fan falls victim, and it is one of the rules of the beautiful game that means we keep supporting…