Posts byJon Harper

An emotional year in adland

One of the long-term structural changes in economics, communications, psychology and research has been an increased understanding of the importance of ‘emotion’ and instinctive unconscious decision-making. In advertising it is all-conquering. It also has multiple meanings and definitions. Do we mean System 1 or System 2, engagement, salience, resonance, physiological reactions, emotional priming or emotional…