Posts byHannah Shrimpton

Naughty or nice – has the youth gone mild?

Move over Millennials. A new, fresher-faced generation are hitting the limelight. Born after 1995, Generation Z are blossoming into adulthood and everyone wants to know what they’re going to do next. Trying to prevent the jaded stereotypes that dogged the Millennial reputation, this year we explored what we know about Gen Z now, and what…

We’re wrong about the norm – and it matters

While Jamie Oliver’s sugar tax campaign may not have had the start he wanted, having been rejected by the Prime Minister, it has served to highlight a worrying trend in British eating habits. About half of the population eat over the recommended daily amount of sugar.<fn>National Diet and Nutrition Survey: results from Years 1 to…