Posts byColin Strong

Finding the fizz – the psychology of your drink

With consumers’ attitudes to sugar fundamentally changing,143 fizzy drinks are in decline. What are the positive responses for major manufacturers like Coke?  One approach has been to diversify with Coca-Cola, for example, launching new brands in the UK: Honest, Fuze Tea and Adez.  All of these actively promote their natural credentials.  However, they all sit…

Beyond System 1

2017 was the year that behavioural science achieved global recognition with Richard Thaler winning the Nobel Prize in Economics for his use of psychology to understand consumer behaviour. He has argued that many of our decisions are made using ‘System 1 processing’ where we use unconscious rules of thumb to navigate our way through the…