Yearly Archives: 2018

Vive la difference!

As we’ve been putting together this year’s Almanac, our politicians and civil servants have of course been frantically negotiating the details of the UK’s forthcoming departure from the EU. But, although Britain may be leaving the European Union, Britain is not leaving Europe. At least, not yet. So, we thought now might be a good…
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Beyond the rainbow

For most brands, summer 2018 created opportunities related to glorious sunshine, but the more observant will also have noticed a proliferation of rainbows. The Pride in London parade had record corporate sponsorship, and lots of brands used the LGBT rainbow in their marketing. Britvic flew the rainbow flag at its HQ in Hatfield to show…
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The end of austerity – a tide of change on public spending

Chancellor Philip Hammond’s October announcement that “the era of austerity is finally coming to an end” was met with mixed emotions from public servants, charities, industry leaders, policy makers and the general public alike. From approval, to relief, to downright scepticism – the Autumn Budget has split opinion. Regardless of what you think of the…
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Older than ever

We’re all getting older. And not just as individuals – we live in an ageing society. The median age of country populations all round the world is rising, due to declining fertility rates and rising life expectancy. Latin America is even experiencing a dramatic, double-digit change; between 2010 and 2050 Brazil’s median age is set…
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A friendly world

“I’m a nationalist – America first.” A promise from Bolsonaro to “make Brazil great”. Liam Fox’s insistence that the UK be a “rule-maker, not a rule-taker”. Newspapers are full of politicians stressing national interests, and the world is increasingly presented to us as an unfriendly place. But does the general public in these nations respond…
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The future of social housing

In some ways, the crisis in housing in the UK is old news. With the introduction of right to buy in 1980, and a significant subsequent shortfall in new construction to fill the gap, supply has plummeted and waiting lists have soared, making social housing a ‘vanishing option’ for young adults and families in particular.…
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Digital and the death of Don Draper

Artificial intelligence. Programmatic. Blockchain. These aren’t plot devices from the latest episode of Black Mirror, but they are getting digital marketers and advertisers hot under the collar – promising increased efficiency in precise digital ad targeting and attribution in real time. While technological advances can tell you if your ad has been seen (by who,…
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Managing mental health

“It affects your every-day life in the most odd way,” explains Linda, 50, “You can be really happy and then feel really frightened and not know what you’re frightened of”. Linda has been diagnosed with anxiety, and is one of the one in six people in England today who is experiencing a mild to moderate…
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Service below par

‘Welcome to Northern Fail’ read a sign greeting passengers at Manchester Piccadilly station this year.152 2018 was an annus horibilis for the rail industry, with train punctuality at a 12-year low due to weather, strikes and timetable chaos.153 Disgruntled and stranded commuters became a common sight on the evening news. But the rail companies are…
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Favourite facts 2018

References Just over three-quarters of Britons (78%) say they lack confidence in the Prime Minister to get a good deal in Brexit negotiations https://www.ipsos.com/ipsos-mori/en-uk/confidence-theresa-may-get-good-brexit-deal-continues-fall In 1948, when the NHS was founded, 75% of the public thought the new health service was a good thing. Seventy years on, and 87% now think this https://www.ipsos.com/ipsos-mori/en-uk/public-and-nhs-70-years-together 79% of…
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Foreword

Welcome to our review of 2018, a year filled with seemingly unending arguments about Brexit – and potentially one of many to come. Overall, the British remain personally upbeat, with the ONS recording rising personal happiness, and (perhaps) record employment contributing to this. Yet the public are anxious about the state of the country as…
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References 2018

1. https://www.oxfordmail.co.uk/news/16692123.invisible-wall-old-wounds-reopened-as-class-war-re-emerges-in-oxford/ 2. See, for example, https://www.bbc.co.uk/news/health-43058394 3. https://www.gov.uk/government/statistics/community-life-survey-2017-18 (fieldwork undertaken in England) 4. See esp. Ed Howker and Shiv Malik, Jilted Generation: How Britain Has Bankrupted Its Youth (2010) 5. https://www.telegraph.co.uk/news/2018/08/22/one-six-baby-boomers-owns-second-home/ 6. https://www.thisismoney.co.uk/money/saving/article-4654394/ONS-savings-ratio-hits-1-7-lowest-level-1960s.html 7. https://www.theguardian.com/world/2018/feb/26/overall-uk-happiness-level-given-boost-by-english-office-national-statistics-life-satisfaction-survey and https://www.resolutionfoundation.org/media/blog/did-you-feel-happy-yesterday-broadening-the-measurement-of-living-standards/ 8. Bobby Duffy, The Perils of Perception, 2018 9. https://www.economist.com/buttonwoods-notebook/2017/11/15/britains-1970s-retread 10. Tim Marshall, Divided: Why we’re living…
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