Yearly Archives: 2017

Favourite facts 2017

References 1. Only 13% of secondary school-age children trust the ordinary man or woman in the street to tell the truth, compared to 65% of adults The 2017 Ipsos MORI Young Person Omnibus is a survey of 2,612 young people aged 11-16 in England and Wales. Interviews were conducted between 6 February and 17 may…
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References

1. Examples of press coverage include: http://www.dailymail.co.uk/news/article-3941444/Divided-Britain-Gulf-haves-nots-widening-middle-income-families-held-warns-shocking-report.html; http://www.newstatesman.com/politics/uk/2017/03/anywheres-vs-somewheres-split-made-brexit-inevitable; http://www.telegraph.co.uk/news/0/brexiteers-vs-remainers-political-ding-dong/ 2. http://www.ipsosglobaltrends.com/ 3. https://www.ipsosglobaltrends.com/foreword/ 4. Goodwin, “Why Britain voted to leave the EU”, in Understanding Society – Beyond Populism, Ipsos MORI, 2017 https://www.ipsos.com/sites/default/files/2017-06/ipsos-mori-understanding-society-beyond-populism.pdf 5. British Social Attitudes Survey 34, Nat Cen, 2017 http://www.bsa.natcen.ac.uk/media/39146/bsa34_civil-liberties_final.pdf 6. https://www.kingsfund.org.uk/publications/what-does-public-think-about-nhs 7. https://www.ipsos.com/ipsos-mori/en-uk/six-ten-prefer-be-british-any-country-earth 8. https://www.ipsosglobaltrends.com/ 9. Bong gone! MPs clash as some…
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Foreword

Welcome to our round up of 2017. This year Britain has been portrayed as divided, split between the ‘haves’ and the ‘have nots’, Millennials and Baby Boomers, Brexiteers and Remainers, ‘Somewheres’ and ‘Anywheres’, or the experts and the rest.1 We in the UK are not alone in experiencing uncertainty about the future, as the pace…
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Give us a smile girls! Why the portrayal of women in advertising has far to go

From the worldwide Women’s March in January, to the media furore following the revelations around the gender pay-gap in organisations like the BBC, to the #MeToo movement where women shared their stories of sexual assault and harassment in response to the scandals rocking the entertainment, political and fashion worlds – women refused to remain silent…
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It’s the culture, stupid

When James Carville wrote ‘It’s the economy, stupid’ on the wall of Bill Clinton’s campaign HQ in 1992, he distilled every election campaign ever into one memorable phrase. And it makes sense, because every US President that has won the election has also won the economic argument – that is that they have the best…
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The death of #cleaneating?

Was 2017 the beginning of the end for #cleaneating? While criticism has been building amongst celebrity chefs such as Nigella Lawson and Ruby Tandoh for a number of years, the science behind ‘clean eating’ – which, at its core, means eating nothing but ‘whole’ or ‘unprocessed’ foods – came under attack from many sources. The…
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The retired prince

This year Prince Philip, Duke of Edinburgh, officially retired at the ripe old age of 96. After 64 years of service and with 22,219 solo engagements under his belt, the Duke may find himself in a state of retirement shock. His wife is still working, and adult children and grandchildren have well and truly flown…
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Stop being so rubbish with rubbish!

The average British family is throwing away £700 worth of food each year, with 15 million tonnes of food waste ending up in our landfills annually. It’s a shocking statistic that has economic, social and environmental implications. But even discussing the environmental consequences of food waste is proving difficult. Our 2017 Global Trends Survey85 found…
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Open Banking: are you ready?

Last year we anticipated the impending battle between banks, payment providers and fintechs to develop services utilising open APIs. As the January 2018 open banking deadline looms we ask, are you ready? EU regulation means that, with our consent, providers can now share our banking information with third parties. It is part of a move…
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Beyond System 1

2017 was the year that behavioural science achieved global recognition with Richard Thaler winning the Nobel Prize in Economics for his use of psychology to understand consumer behaviour. He has argued that many of our decisions are made using ‘System 1 processing’ where we use unconscious rules of thumb to navigate our way through the…
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