Yearly Archives: 2015

2015 Favourite facts

References 1. 29% of women in G20 say they have experienced harassment at work: 61% never report it! https://www.ipsos-mori.com/researchpublications/researcharchive/3632/New-global-poll-reveals-the-top-5-workplace-challenges-facing-G20-women.aspx The survey was carried out online by Ipsos Global @dvisor from 24 July– 7 August 2015 in the following 17 countries: Argentina, Mexico, Russia, Saudi Arabia, South Korea, Turkey, Australia, Brazil, Canada, China, France, Germany, Great Britain, India, Italy, Japan and…
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Exit Polls?

The chimes of Big Ben at 10pm on Thursday 7th May were followed by an exit poll heralding a Conservative victory that surprised politicians, commentators, forecasters and, of course, us pollsters (Ben Page discusses this more on p130). History and opinion polls alike had pointed to a ‘war of the weak’ where neither Labour nor…
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Understanding Generation Next

A quick Google search for images of Millennials comes up with groups of ethnically diverse, casually dressed young people hanging out and using smartphones. However, with the oldest of the Millennials (also known as Generation Y) turning 35 this year, perhaps images of bleary-eyed parents or proud home-owners would be relevant too. Millennials are the most…
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On the money?

We’ve all had that moment – you look in your bank account and there isn’t nearly as much money in there as you thought, and pay day is still an alarming amount of time away. However, our research with King’s College London suggests that people’s misperceptions about their personal finances go way beyond the occasional…
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A bed under the stairs: the housing crisis and generation strains

It is hard to ignore the increasing clamour to do something about housing. This year we recorded the highest level of national public concern about housing for 41 years,1https://www.ipsos-mori.com/researchpublications/researcharchive/3646/Level-of-concern-about-housing-is-highest-in-40-years-though-immigration-still-dominates.aspx and the National Housing Federation’s David Orr argues that, unless we build enough new homes and focus sufficiently on regeneration very quickly, “we will not be able…
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From the cradle to the boardroom – women and work

In 2015 one thing didn’t change – women continued to get a raw deal. The gender pay gap means that women were essentially working from 9 November until the end of the year for free, compared to their male counterparts.1http://www.fawcettsociety.org.uk/our-work/campaigns/equal-pay-day-2/ Though this day falls four days later than it did in 2014, indicating that the gender…
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The death of reason and the rise of intuition – who are the anti-vaxers?

In an age when public understanding of science has never been better, you would be forgiven for thinking that belief in supernatural beings and conspiracy theories had had their day. Public trust in science is steadily rising, as Ipsos’ regular study on science shows,1https://www.ipsos-mori.com/researchpublications/researcharchive/3357/Public-Attitudes-to-Science-2014.aspx and 90% of people are happy to place their faith in doctors.2https://www.ipsos-mori.com/researchpublications/researcharchive/3504/Politicians-trusted-less-than-estate-agents-bankers-and-journalists.aspx A…
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The view from here – global economic perspectives

This October, the International Monetary Fund published its latest review of the global economy, predicting a slowdown in growth this year to 3.1% (from 3.4% in 2014). In its understated way, the IMF noted that “prospects across the main countries and regions remain uneven”.1http://www.imf.org/external/pubs/ft/weo/2015/02/index.html “Uneven” is a certainly a good descriptor of what we’ve witnessed…
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A nation of shopkeepers?

Britain’s retailers are in the midst of a revolution. Tesco made £1bn annual profit for the first time in 2001, rising every year until 2010. This year their profit collapsed and its market share fell to 28%. Grocery prices fell by 2.1% during 2015, as Lidl and Aldi continued to capture British wallets. Most of…
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Devolution revolution

After years of asking for more localism and devolution in England, local government got it in 2015. Giving control of business rates back to councils and the deals laying the foundations of the ‘Northern Powerhouse’ in Manchester (and 38 other ‘city regions’ or combined authority areas) are a major shift. However, they have a sting…
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The polls: getting it right (or not)

Ipsos MORI had a mixed election day. Our exit poll for the broadcasters (which we conducted in conjunction with GfK NOP and a team of academic political scientists who make the predictions from the data we collect) was a jaw-dropping success. Once again, almost nobody believed it. Paddy Ashdown, former Liberal Democrat leader, announced he…
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Foreword

Welcome to Ipsos MORI’s review of 2015 I’m writing this in the aftermath of the brutal and tragic Paris attacks, which served as a reminder that random terror is now a seemingly permanent fixture of the 21st century. In a world that is evermore prosperous, globalised and interlinked, inequality and religious divides seem as permanent…
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